In 2009, Lauren launched LC Lauren Conrad exclusively at Kohl's. Her collection includes apparel, shoes, jewelry, accessories, sleepwear and bedding. In 2014 the line launched their Disney collaborations inspired by classics such as Cinderella, Minnie Mouse and Bambi and most recently Alice in Wonderland. In addition the line debuted LC Runway during 2015 New York Fashion Week to rave reviews. Her second runway collection will be released in September 2016.
Founded in 2010 by Lauren Conrad & Maura McManus, paper crown is a collection for those who want to have fun and look lovely while doing so. During her childhood, Conrad would create dress up designs with her grandmother, who encouraged her to be resourceful at playtime.
The Little Market is an online fair trade shop founded by Lauren Conrad and Hannah Skvarla where customers can purchase beautiful products handmade by artisans around the world. They provide design insights, helping our partners to showcase their traditional skills and cultural techniques to a broader audience.
Lauren Conrad Online is no way affiliated with Lauren Conrad, her family, her agent, or anybody else affiliated with her. All images are copyrighted to their original owners. If you find anything that is yours and you want it taken down, feel free to send me an email and I will take it down immediately.
It sure is OUR favorite holiday. And Lauren Conrad isn’t one to not celebrate Halloween! She revealed her Halloween costume for this year.
I’ve designed many different Halloween costumes over the years, but they have mostly all had varying amounts of tulle and glitter in common. This year I wanted to depart from the cutesy costumes of Halloweens past and step into something a little more… spooky. Inspired the classic horror flick, I channeled my inner Hitchcock character and created my best Melanie Daniels from The Birds. As seen on the movie poster, my costume depicts the famous bird attack that leaves Ms. Daniels terrified and full of bird scratches. I even bribed a little birdie to stand in as my sidekick.
It’s safe to say that this little bird was way cuter than the ones attacking my character in the actual movie! Now let’s go trick-or-treating…
Hi guys! On twitter I asked which gallery category would you like to see updated first? You have voted for Photoshoots! So I have started updating the Photoshoot section of our gallery. I already have every photoshoot so it will be easy uploading.
Today I have added Photoshoots of Lauren from 2015. More to come soon! Enjoy!
Happy October, everyone! Although it may still be warm in Southern California, I’m excited for all things autumn. I’ve already decorated my front porch and can’t wait to dress up my little guy for Halloween. Right now all I’m all about fall fashion. In this month’s LC Lauren Conrad collection it was all in the details, from a well-placed ruffle to a pretty lace trim. I wanted to keep things simple and chic, but with a twist—after all, fall is the perfect time to take some fashion risks. Luckily, these pieces are also versatile enough that you can wear them well into next season (which is great because I plan on using any excuse to wear this floral dress). Keep scrolling to see some of my favorite pieces and stay tuned for even more looks coming this month to your local Kohl’s…
The e-commerce business she launched with friend Hannah Skvarla now has a physical space in Palisades Village.
With Palisades Village — a new outdoor retail development that opened this past weekend in the Pacific Palisades — developer Caruso gave some of the most well-known figures in Los Angeles fashion opportunities to open their first brick-and-mortar stores. Among the familiar names I saw as I walked through the space a day before it opened were Jennifer Meyer and Rachel Zoe, but I was there to see another former reality TV star-turned-entrepreneur: Lauren Conrad, and her friend Hannah Skvarla, with whom she co-founded The Little Market.
One of Conrad’s many post- “The Hills” business ventures, The Little Market is a nonprofit that sells handmade, fair-trade items (mostly gift-y things and home goods) ethically sourced from artisans from all over the world. The co-founders don’t take a salary from its sales and instead invest everything back into the business and their artisans.
Given the business model, Conrad says she was a little hesitant to get into the brick-and-mortar retail game. “From day one Hannah wanted a storefront; I have experience in retail, so I was just a ‘bah, humbug’ about it,” she says. “We’ve been around for five years and we’ve slowly grown and when you’re a nonprofit you just have to make responsible choices.”
As much as brick-and-mortar retail might be struggling right now, The Little Market is likely safe in the hands of Rick Caruso, the billionaire behind some of the most profitable shopping developments in the country like The Grove, The Americana in Glendale and The Commons at Calabasas. Palisades Village is intended to serve inhabitants of the well-to-do Santa Monica- and Malibu-adjacent enclave. The literal hordes of wealthy, just-let-out-of-school teenagers I saw while getting coffee after my interview will probably be able to keep the place afloat on their own.
“It was something that we always wanted to do because with handmade items it’s so different to see them in photos,” explains Skvarla of why she wanted to open a store. “We’re really excited for customers to be able to walk in, see everything and appreciate the variations. Every single glass is hand-blown, hand-etched, each size is different, each flower pattern’s different. These items aren’t made with molds or stencils.”
When I entered the small space, I was struck by how cohesively everything was merchandised: On one side, most products were pink-hued, while on the other, items were primarily blue. In the middle was a beautifully set dining table (with items available to purchase) and a table of perfectly-arranged gift boxes. I was not surprised that merchandising was Conrad’s responsibility (she “planned out every single shelf” according to Skvarla) since it essentially looked like her impossibly perfect Instagram feed come to life; but I didn’t understand how handmade items from artisans all over the world could look so uniform and subdued in color.
Therein lies the magic of The Little Market; to some extent, the co-founders dictate the aesthetic of the pieces being made for them. “Our experience as far as product is different with every group; with some of them we’re like, ‘Everything in here is stunning; we’ll take everything,’ and some of them we’ll say, ‘The technique you’re using, the textile you’re creating is so beautiful, what is the most salable way to produce them?’ And we work and collaborate with them,” explains Conrad.
Skvarla gives the example of having artisans produce a series of dishes and baskets in blush and white (a color combo used for a number of items, all merchandised together at the front of the store). “We try to maintain their culture and their traditions and still have those deigns reflected, but figure out how to make it something a customer in the U.S. is more likely to buy,” she says. For today’s aesthetically-minded, Instagram-conscious consumer, that’s probably a smart move, even if it might result in something that looks slightly watered down or — I’ll say it — basic.
Conrad and Skvarla seem to have their business figured out pretty well. The friends say their roles are clearly defined and don’t overlap. “I think it’s really important to establish expectations at the very beginning, so expectations as far as roles and time and all of that,” says Skvarla of figuring out how to work with a friend. “It’s also really important who has a complimentary skillset and, of course, mutual respect.”
“We have such an amazing team; it’s never felt like real work and it’s so much fun,” adds Conrad. Skvarla says the two of them will be in the store “a lot” now that it’s open and do plan to open more stores; they’ve already been approached by two other properties.