In a win for women everywhere, Lauren Conrad is adding plus-sizes to her fashion line LC Lauren Conrad, sold exclusively at Kohl’s.
The sizes will now go up to a 3X, which means more options for women who want fashion that’s both affordable and offered in more than just straight sizes. Go LC!
This latest addition to LC Lauren Conrad, which launched in 2009, springs from the former reality star’s personal experiences. When she struggled to find maternity clothing she liked while pregnant with her newborn son, Liam, she started designing her own. Now, she’s adding plus-size clothing to make her line more inclusive.
“When I introduced maternity, I felt there was a void in the market,” she told Women’s Wear Daily in a recent interview. “Whenever I come across something that’s missing, I try to design it.”
“The Hills” star partnered with plus-size fashion and beauty vlogger Loey Lane to advertise the newly expanded range of sizes, which appears in Kohl’s stores on Sept. 6.
“Plus is a category I wanted to get in to for a really long time,” Conrad told WWD. “As a fun way to launch plus sizes, we partnered with a blogger, Loey Lane, who did a photo shoot for the runway collection to help us get the word out.”
You can expect to see a lot of fun fabrics and textures in this season’s LC Lauren Conrad lineup. “From warm jewel tones, crushed velvet, and soft and shimmery satin, your fall wardrobes are about to get a chic makeover,” Conrad wrote on her website.