The former star of MTV’s “The Hills” has created a full lifestyle brand, from clothing lines to books. Now Lauren and her best friend Hannah Skvarla have cofounded The Little Market, an online nonprofit shop featuring products made by female artisans from around the world. As they prepare to open their first brick-and-mortar store, Fast Company met up with Lauren to discuss the company’s goals and how she takes big leaps in life.
In the intervening years, Lauren Conrad has had a hand in everything from clothing lines to books, cultivating a uniform aesthetic along the way. More recently, she has focused on the nonprofit she founded with best friend Hannah Skvarla, The Little Market. The women-empowering company works with female artisans all over the world, especially in areas where women have more restricted rights, to help them sell their wares, which range from handbags and accessories to home goods and baby gear. It’s a business model Conrad could better appreciate after hitting a recent milestone in life.
“We’ve, in the last few years, become mothers and that’s only motivated us more,” Conrad says, referring to herself and Skvarla. “Because when we’re talking to women, their number one is always ‘Take care of my children,’ ‘Send my children to school,’ ‘I want only good things for my children,’ and I think we just understand that so much more now.”