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Posted by Amanda on July 4th, 2018


The former star of MTV’s “The Hills” has created a full lifestyle brand, from clothing lines to books. Now Lauren and her best friend Hannah Skvarla have cofounded The Little Market, an online nonprofit shop featuring products made by female artisans from around the world. As they prepare to open their first brick-and-mortar store, Fast Company met up with Lauren to discuss the company’s goals and how she takes big leaps in life.

In the intervening years, Lauren Conrad has had a hand in everything from clothing lines to books, cultivating a uniform aesthetic along the way. More recently, she has focused on the nonprofit she founded with best friend Hannah Skvarla, The Little Market. The women-empowering company works with female artisans all over the world, especially in areas where women have more restricted rights, to help them sell their wares, which range from handbags and accessories to home goods and baby gear. It’s a business model Conrad could better appreciate after hitting a recent milestone in life.

“We’ve, in the last few years, become mothers and that’s only motivated us more,” Conrad says, referring to herself and Skvarla. “Because when we’re talking to women, their number one is always ‘Take care of my children,’ ‘Send my children to school,’ ‘I want only good things for my children,’ and I think we just understand that so much more now.”

Source: FastCompany


Latest Projects
LC Lauren Conrad
In 2009, Lauren launched LC Lauren Conrad exclusively at Kohl's. Her collection includes apparel, shoes, jewelry, accessories, sleepwear and bedding. In 2014 the line launched their Disney collaborations inspired by classics such as Cinderella, Minnie Mouse and Bambi and most recently Alice in Wonderland. In addition the line debuted LC Runway during 2015 New York Fashion Week to rave reviews. Her second runway collection will be released in September 2016.
The Little Market
The Little Market is an online fair trade shop founded by Lauren Conrad and Hannah Skvarla where customers can purchase beautiful products handmade by artisans around the world. They provide design insights, helping our partners to showcase their traditional skills and cultural techniques to a broader audience.
LaurenConrad.Com
An online editorial destination where fashion and beauty meet crafting, cooking, and more, LaurenConrad.com is your front-row VIP pass to all things lovely and chic.
Asking For A Friend
Lauren Conrad will host a variety of experts for candid conversations on everything from life, love, and business! Whether it’s the ideal seven-minute morning beauty regimen, how to snap that perfect IG-worthy flat lay or tips for tricking party guests into believing you’re a gourmet chef, Conrad’s guests will offer listeners tips for quickly navigating a Pinterest-obsessed world, as well as offering a healthy dose of reality. Because life isn’t always about knowing how to do everything perfectly yourself; it’s about knowing the people who do!
Lauren On Instagram
Listen To Lauren’s Podcast

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