In 2009, Lauren launched LC Lauren Conrad exclusively at Kohl's. Her collection includes apparel, shoes, jewelry, accessories, sleepwear and bedding. In 2014 the line launched their Disney collaborations inspired by classics such as Cinderella, Minnie Mouse and Bambi and most recently Alice in Wonderland. In addition the line debuted LC Runway during 2015 New York Fashion Week to rave reviews. Her second runway collection will be released in September 2016.
Founded in 2010 by Lauren Conrad & Maura McManus, paper crown is a collection for those who want to have fun and look lovely while doing so. During her childhood, Conrad would create dress up designs with her grandmother, who encouraged her to be resourceful at playtime.
The Little Market is an online fair trade shop founded by Lauren Conrad and Hannah Skvarla where customers can purchase beautiful products handmade by artisans around the world. They provide design insights, helping our partners to showcase their traditional skills and cultural techniques to a broader audience.
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Tony the Tiger® is taking NYC once again with an exciting new food destination – this time with the help of Lauren Conrad. Ahead of its anticipated opening, Kellogg’s® is partnering with the famous author, foodie/entertainer, lifestyle expert and designer to open its new cereal café in NYC.
Conrad, who’s known for creating everything from an epic fondue table to the ultimate holiday dinner, will stir up a number of simple, exciting cereal-inspired creations for the café’s new menu – good for breakfast, lunch and dinner. The menu will also include favorites from Kellogg’s® original Times Square location, all featured within a DIY cereal bar.
“I love spending time in the kitchen thinking of flavorful new ideas so people can enjoy food in new ways,” Conrad said. “Cereal is something we’ve all grown up with and still enjoy. It’s been exciting to explore the unexpected fun it brings to the table – or in this case, the bowl.”
In addition to creating hundreds of innovative, tasty recipes for her lifestyle website, last year Conrad released a how-to lifestyle and entertaining book titled Celebrate, which became her seventh New York Times bestseller. Born and raised in California, the 31-year-old wife and mom is also a fashion designer and philanthropist.
“Lauren Conrad is a natural when it comes to entertaining done easy and thinking of fun ways people can enjoy their food,” said Aleta Chase, marketing director for Kellogg’s®. “In thinking through the evolution of our new menu and fully customizable experience, we were excited about Lauren’s fresh ideas and ways to inspire people with the endless possibilities cereal can bring.”
Kellogg’s® NYC Café will open the doors of its new permanent brick-and-mortar location in NYC’s Union Square neighborhood on December 14.
The second iteration of the cereal café, located at 31 E 17th St., will be a place for foodies and people to chill, create and explore the endless possibilities of cereal. Conceptualized by Anthony Rudolf and Sandra Di Capua of Co.create NYC, the Kellogg’s® NYC Café experience will be five times the size of its former location, which gained worldwide attention with its debut.
In advance of the opening, we are offering exclusive preview opportunities to media on December 12-13. For more information on the grand opening and other exciting announcements, check out Kellogg’s NYC on Instagram and Facebook.
Earlier this month, when Lauren Conrad posted a photo of her new haircut—a lobbed-off version of her widely admired blond locks—her 6.3 million Instagram followers practically became unhinged. The simple snap received more than 325,000 likes and nearly 3,000 comments. This is the power of the former MTV reality star.
But Conrad, who gave birth to her first son with husband William Tell in July, practically gave a verbal shrug to the uproar. “Less hair is less time,” the busy mom and founder of The Little Market responded. “I don’t have time for a lot of hair.”
Other things besides her hairstyle have changed, too, since Conrad has begun juggling her career and motherhood. As the cofounder of The Little Market, an online business selling ethically sourced products made by artisans around the world that empowers and supports women, Conrad has spent the past four years traveling internationally to source products. This could mean anything from Tunisian ceramics to hand-blocked quilts. Before she started this journey with her cofounder Hannah Skvarla, Conrad admits she hadn’t traveled much outside the United States. But since the birth of her son, Liam, she has since put travel—though certainly not work—on hold.
Case in point: Conrad, whose life is now more appropriate fodder for HGTV than reality television, recently finished a kitchen renovation project in her Los Angeles home. “I really like kitchens to be bright and light, so I just did it in all white and brass. Actually, my contractor made fun of me because I had white subway tile, and he called me boring, which is fair,” she says, laughing. “So for the first time, I brought color into my kitchen! I brought in a very pale blue-green-gray color as a little hexagon backsplash, so that was a big step for me.”
Conrad alternates, she says, between decorating her own homes in Southern California with or without a designer. “I’ve redesigned several times, and I’ve done it completely on my own and also with a designer to do the heavy lifting where I knew what I wanted and would show her pictures and say, ‘I want this,’ and she would find me several options at different price points,” she explains. “So I’ve done it all different ways. I enjoy doing it myself and doing it slowly if I can—you don’t want to open a catalog and find your living room layout on one page.”
One way Conrad prevents this (besides slapping her own hand when she finds herself using too much white), is to fill her home with personal items. “I think your home should be comfortable and filled with things that make you happy and really represent your aesthetic,” she says. “I think it’s fun when you get to learn about a person when you go into their home, or on your shelves you have things you’ve acquired over the years of travel, or gifts handed down from the family. It’s really fun to put together a home, and it should represent you and the things you love.”
Thanks to her work with The Little Market, which has a home decor–heavy selection and now works with 56 artisans, this is easy for Conrad. “I definitely have a lot more pillows,” she says, laughing. “I never really paid much attention to decorative pillows, but that’s something we do a lot of in The Little Market because so many places have these amazing textiles but they’re not really sure how to sell them. Pillows have become our go-to when we see these beautiful fabrics, like, ‘Let’s make a pillow with it, because I want it on my couch!’”
The company has also simplified the art of gift giving for Conrad, whether it be for a friend or significant other (she says her husband particularly loves the company’s quilts). And, as a new mom, there’s nothing better than a quality time-saver. “If you don’t have time to decorate, just fill your home with flowers. That’s the best thing I’ve come up with,” she shares. “We recently threw a birthday party for my mother-in-law, maybe a month after my son was born, so I didn’t have time to put together a ton of stuff. A friend of mine’s a florist, and I just filled the house with flowers—it felt decorated.”
The new mom and fashion designer teased her fans on social media about getting a dramatic haircut by posting a slow-motion video on her Instagram story showing her long blonde strands in a low ponytail being cut off several days ago. She captioned the photo, “bye!”
When we caught up with the star to discuss her new holiday collection for her LC Lauren Conrad line for Kohl’s, she told us: “Yeah, I just cut it off. Honestly, it’s more of a time saver. I have to blow dry my hair while my son is napping and it doesn’t always last that long so less hair is less time. I don’t have time for a lot of hair.“
Conrad, who has been a constant source of hair inspiration since she burst on the scene in days of Laguna Beach and The Hills, turned to her go-to hairstylist Kristin Ess for the chop. “Kristin is so sweet,” says Conrad. “She’s been coming to my house for appointments just because it’s hard for me to get out and I just asked her to cut it all off.”
Conrad describes the look as a long bob, despite telling us in 2014 that she’d never, ever do a bob again. “I’m sure I said that,” Conrad laughs. “[Husband] William [Tell] said that, too. He said, ‘Why are you cutting your hair? You said you weren’t going to do it again.’ I was like ‘I did?’”
One thing her new look is not? A mom cut, she says. “Kristin doesn’t do mom cuts,” says Conrad. “She cuts moms’ hair. But I don’t think she wants me to call any haircut she does a mom cut.”
Lauren Conrad has brought so much hair inspiration into this world. And now, the new mom is switching things up with a brand new, blunt chop that we can’t wait to channel for fall.
Conrad posted a video on her Instagram story over the weekend, in which she showed her long blonde strands, which were pulled back into a low ponytail, being chopped right off in slow motion.
The star then bid farewell to her long ponytail with another photo captioned, “bye!”
And while we haven’t yet seen the final look, it’ll most likely be something along the lines of the shoulder-length blunt cut she had back in 2014. And if you’re anxious about her losing too much length, don’t worry: She promised us then that she’d “never go bob again.”