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Lauren Conrad Celebrates 10-Year Anniversary Of LC Lauren Conrad

It’s been ten chic years of LC Lauren Conrad! Watch as Lauren reflects on designing, launching and growing her signature collection at Kohl’s. The line that gave her fans a chance to get her colorful and cool California aesthetic, has expanded from apparel to include accessories, home goods and even a maternity line when she was expecting her first son in 2017. “We really started as a clothing line and have become a lifestyle brand,” Conrad says in a special 10-year-anniversary video which looks back through her past campaigns.

“It’s been really nice to grow along with this brand. They really mirrored my life milestones. We did a maternity line when I was pregnant. Whenever there’s something happening in my life, they’re like, ‘Let’s talk about it, it should be reflected in the line,’ which is really cool. I think as I continue to grow and have changes in my life that will continue to be shown throughout the line.”

To kick off the 10-year celebration, Conrad created a special anniversary/holiday collection that perfectly encapsulates the aesthetic of her brand.

“The 10th anniversary collection is inspired by everything that this line stands for,” she explains in the video. “You’ll see that through the color story and the embellishment and the fabrics and silhouettes. It’s really a concentrated collection of our aesthetic and I’m very excited about. It really feels like a celebration of this brand.”

Source: People.com & Kohls