Lauren Conrad Beauty Skin-Care Products

In August, Lauren Conrad launched her beauty line, Lauren Conrad Beauty, with just five products. A month later, she’s introducing 26 more products in the makeup, skin-care, and body-care categories. Allure chatted with the entrepreneur to learn more.

You’d be forgiven if you think of Lauren Conrad, the businesswoman, mother, and former reality star, as a Fashion Person. She runs a clothing line, a shoe line, and a kids’ line, to name a few, and longtime fans may remember her televised internship in the Teen Vogue fashion closet. But along the way, Conrad has cultivated her own signature beauty look, which consists of easy breezy makeup and a consistent cat-eye. This summer, she surprised us by channeling that energy into the launch of Lauren Conrad Beauty. She began with five products, released direct-to-consumer from her own website — including a lip gloss formula that’s already won over Allure editors. As of October 9, she’ll expand into Kohl’s with a much longer list of products, including skin care, body care, and color cosmetics.

Conrad has wanted to start her own beauty line for some time, encountering plenty of false starts along the way. “I started the process a couple of times, but I wanted to wait until I could check all my boxes of formulas, packaging, and affordable price point,” she tells Allure. “I’ve worked on this line for two-and-a-half years, but I’ve tried for many years to make it happen.”

One of her priorities, and my personal favorite feature of the line, was the sustainability factor. The packaging is completely recycled and made from post-consumer goods, and the packaging can be recycled whole after use. That sounds like it should be the norm, but so much beauty packaging is made up of mixed materials (say, metal and plastic) that it can be impossible to recycle. But once you finish a tube of LC’s The Lipstick, it can go straight into the recycle bin.

If you stock up on the full line, that recycle bin will eventually be stacked up all the way to the top. The drop includes a whopping 26 products that can take you through an entire beauty and makeup routine. The long product list includes multiple types of facial cleanser, a vitamin C oil, two types of body moisturizers, and much, much more. But when I asked Conrad to narrow it down to her favorite, must-have product, the answer comes quickly: The Liquid Eyeliner (yes, that’s the actual product name — no needlessly florid naming conventions here.)

“Going into this process, I thought the one thing I especially had to get right was the liquid eyeliner,” she says. “It’s one of those products that I’m always seeking out, and I’ve had so much trouble finding the right one over the years, so I really wanted to nail it.”

Out of all the products, the eyeliner took the longest to create, and she only landed on it after much back-and-forth with the lab. “Fortunately, it was a product that we started really early on, so we had a lot of time to play with it.”

The makeup drop also includes powder brush and bronzer, liquid highlighter, a delicate lip and cheek tint that’s perfect for a quick pre-Zoom meeting pop, and the aforementioned Allure favorite lip gloss. There are eight shades of classic lipstick tubes; my favorite is the orange-red Poppy.

The best part of such a wide selection is that it leave the choice up to you. Prefer body cream to body lotion? Conrad’s got you covered. Need a powder blush instead of a creamy cheek tint? Don’t worry, she has both.

“My approach has always been ‘wear the makeup you really love that makes you feel like you’ and ‘use products that you feel good about,'” she says. With a line this comprehensive, we have a feeling there’s something for everyone that meets those criteria with flying colors.

A selection of Lauren Conrad Beauty products is available now on her own site, with the rest launching at Kohl’s on October 9.

Source: Allure

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Photoshoots > 2020 > Lauren Conrad Beauty Skin Care


LC Lauren Conrad September Collection

Now that Summer’s unofficially over, and we’re all back to work and back to school in whatever way possible, our eyes are now set on fall where we transition our colors and our pieces in order to adjust to cooler weather, Lauren Conrad gave a first look today at her LC Lauren Conrad fall edition at Kohl’s.

Lauren happily welcomes the warm colors of autumn with the Women’s LC Lauren Conrad Ruffle Button Front Mini Dress that achieves the fall wardrobe of one’s dream, Lauren wears orange pink floral in her LC Kohl’s shot that happily welcomes fall foliage of yellow, orange, red, and brown.

Source: DanielPlusLauren.com

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Photoshoots > 2020 > LC Lauren Conrad September 2020


LC Lauren Conrad May Collection

Hi guys! A new LC Lauren Conrad collection this month! I have added the photoshoot of Lauren’s LC Lauren Conrad May 2020 Collection to our gallery. I also added the LC Lauren Conrad April 2020 collection, I didn’t have time to post them earlier.

This has been an unprecedented time for all of us, and I hope that for all of you working on the front lines or supporting our healthcare workers by staying home, you’re staying as safe as you possibly can. While everything feels very uncertain right now, I, along with my team, hope to bring you the best content that brings a smile to your face and a little joy to your day. With that in mind, today, I want to show you my latest LC Lauren Conrad collection filled with all the spring florals and stripes to brighten your mood. I included lots of light, airy fabrics and silhouettes that’ll make you feel comfortable, confident, and very chic. From everyday utility pants to gorgeous maxi dresses, there’s surely something in this collection that you’ll love. To view more, keep scrolling to see all of the new pieces this month…

Source: LaurenConrad.com

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Photoshoots > 2020 > LC Lauren Conrad May 2020


LC Lauren Conrad March Collection

Finally a new photoshoot of Lauren for LC Lauren Conrad March Collection! Her spring collection is available at Kohls.com. Go check it out!

With spring right around the corner, I’m excited to share my March collection with you. Filled with classic pastels and florals, this LC Lauren Conrad collection is all about light and flirty spring pieces that are equally romantic, feminine, and chic. This month, I incorporated some sweet matching sets into the collection to be worn together or mixed and matched with other pieces for easy spring looks. Scroll through to take a look at my latest collection below…

Source: LaurenConrad.com

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Photoshoots > 2020 > LC Lauren Conrad March 2020


LC Lauren Conrad June Collection

Happy June! With longer days officially on the horizon, my focus for this month’s LC Lauren Conrad collection was comfy, lightweight basics that will work for days lounging at the beach (or in bed), as well as at summertime events with friends. One of my absolute favorite looks is this fun peach jumpsuit. Not only is it an unexpected pop of color, but it’s also the easiest outfit ever—simply throw it on and go. Summer is all about spending time in the sunshine with the people you love, so I wanted to make getting ready as easy as possible… while still keeping things fresh. Keep reading to see a few more of my favorite pieces, and stay tuned for more pieces coming to Kohl’s soon…

Source: LaurenConrad.com

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Photoshoots > 2019 > LC Lauren Conrad June 2019


LC Lauren Conrad May Collection

Hi guys! Im back from vacation, so updates are coming again!

Happy May, everyone! As spring winds to a close and the countdown to summer begins, I’m feeling more excited than ever to officially retire my sweaters and break out the floaty dresses and lightweight tops. You’ll notice lots of pastel, ice cream-inspired stripes, and palm printed fabrics in this collection. So even if it’s not quite summer yet, you can bring a little sunshine to your wardrobe. I’ll be rolling out even more summery staples this month, but for now, enjoy a special sneak peek of what’s to come…

Source: LaurenConrad.com

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Photoshoots > 2019 > LC Lauren Conrad May 2019


LC Lauren Conrad April Collection

If you’re ready to put winter behind you once and for all and fully embrace warm weather, I totally understand. While California winters are on the milder side, by the time April rolls around, I’m pretty excited to break out my spring wardrobe. That means eyelet fabrics, lightweight tees, and bright whites. This month, I channeled that into a collection featuring lots of easy basics, like ruffled blouses and button-down shirts, but added a little twist to keep things interesting. After all, we’ve waited months to be able to wear these clothes, so why stick to the predictable? Keep scrolling to see a few special pieces I’ll be debuting this month, and stay tuned for more at Kohl’s in the coming weeks…

Source: LaurenConrad.com

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Photoshoots > 2019 > LC Lauren Conrad April 2019